ligiabuzan.com Blog

Work

Some of the inquiries I get from clients:

• We’d like to expand operations, and we’re thinking of raising funds. Business is good but somehow we are always short on cash. What can you do to help us increase revenue?
• I have a patented algorithm that I think will revolutionize the transportation business. Can you help me create a strategic road map to see if I can have a viable business?
• We are not sure how to use social media to improve our recruitment strategies. What are the best customer engagement practices across industries? Can you help us determine what practices are a good fit for us?
• I am not sure how customers perceive us lately, and sales are slightly down. Can you set up a system to track customer satisfaction, and increase sales? Is it time to innovate? What metrics shall we use?

I have developed a set of processes and services to diagnose problems, as well as to implement growth, performance, and brand differentiation. Financial statements are great metrics for any company. Cash flow statements immediately tell us how the company has performed over time, and how it compares to competitors in the space.

However, financials alone do not explain why problems occur, or how we can be successful. They are simply metrics. Creating a strategic plan requires many different tools, research and intense work of collaboration with the client’s team. 
 
Biz Health IQ –Assess — We use these diagnostic tools to assess your business’ health — We look at each of the business processes (sales, positioning, marketing, distribution, customer service, manufacturing, research, employee retention, hiring methodology and expectations, etc) in the context of the business as a whole. 

Strategic Approach– Decide– Identify top sales generators and learn to filter out 80% of distractions and obstacles to growth. Understand your blind spots and your best market opportunities. Learn from best practices in your space. Strengthen brand and disseminate products or services by building communities and by adopting innovation (social media, human centered design, etc)  
 
Implementation– Execute—Through flawless execution of your new strategic approach ensure that the true spirit of your business is served by all processes working together optimally; implement metrics to assess progress; adopt early warning systems to keep cash flow on track; target excellence.
 
Communicate and Reward– Learn to listen to your Team. Potential for revenue and potential for greatness are lost by poor communication and lack of collaboration in the company. Learn to engage everyone on your team in the development process. There is an immensely powerful, often untapped source of knowledge inside each company. Support employees to embrace the changes needed to make your business successful.
 
In the end, our work is the work of transformation– shifting from blocked to success, seeing the blind spots, refining business strategy and re-engineering business processes. This work may call for new sales & marketing strategy, understanding new trends, policies & regulations, assessing competitive threats, reconsidering human resources, re-thinking the company’s mission, etc. This process generally takes between 3-6 months.

My clients are in the following industries: Pharmaceuticals, HealthCare, Technology, and Publishing.

My areas of expertise are:    
Strategic Planning & Analysis
Customer engagement 

Social media best practices

Business Development and Design
Facilitation and Coaching
Market Research & New Trends
New deal opportunities