Work

I support clients to learn about their customers, to attract and engage their audience(s) by using innovative engagement technologies (strategic games, storyboards, storytelling etc). The integrated marketing strategies that I design based on data we collect, integrate online and offline components, and effectively increase sales.  I have developed a set of processes and services to help clients sell.

1. I work with clients to support them to grow sales and to develop customer engagement programs.  These are longer term contracts that last from 3 to 9 months. Ask me about it!

2. I offer short strategic consultations to clients who want to start or grow a business. These are quick, painless interventions meant to support the LiftOff of the new business! As a result of the work with my team, people get clarity on their business identity, their authentic story, their sweet-spot on the market, and they discover innovative ways to sell products or services.  Ask me about it!

3. Through ATTUNING, a new project, we focus on developing leadership development content, and processes to help clients strengthen employees’ engagement and results, and to support facilitation of group dynamics. Here are examples of recent workshops.  We also do work customized to client needs.

My areas of expertise are:

Sales
Strategic Planning & Analysis
Leadership development and facilitation
Customer engagement and online communities
Social media best practices
New deal opportunities

Ligia Buzan, Ph.D. | ligia (at) ligiabuzan (dot) com| InTheWorkZone | Skype: ligiabuzan

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