How could your clients experience what you offer? A number of companies have had great success in bringing products into the customers’ homes. Warby Parker sells designer glasses online and allows customers to try five pairs at home before they buy. Lumoid makes it easy to rent expensive gear (camera and photo gear, wearables, Google Glass, etc) for a small price a day, which then, can be used as credit if people chose to buy the item.
TO DO: What can you do to add an experiential component to your service or product? Maybe a smart mirror for retailers? Or perhaps, let them once pay with kindness instead of cash for Belgian chocolate at The Generous Store?