Your Style: Collaborator, Pragmatic or Independent?

We help clients uncover stories of how their customers use their products and services.  This is part of how we support their Liftoff!!

Take this SHORT QUIZ and find out if your style is that of a Collaborator, Pragmatic or Independent in business.  This is an example of a survey that we design for clients to guide  them to understand their audience and to learn about the “magic” that helps their business grow!

Tapping into your client STORY may be a life saver for your business!

How do your clients use your service/product?

It may seem obvious, but as a business owner you can’t assume.  For instance, you may think that a massage is a massage. The benefits are clear.

Straightforward.

But if you learn more about how your clients USE your product/service,  you learn also how to offer best “products” within your line of products, for the most money.

One of our clients noticed that her female customers stopped booking full body massages in the summer.  With our help, she learned that most of her clients told the same STORY — these women felt that a full body massage ($ 75) was an indulgence, that they did not have the time, and that in the summer they also were more active, so they could achieve health more easily.   The massage was considered a “need” a “nice to have,” in the “keep healthy” category.

My client, then, with our help redesigned her offerings for that group.  She offered rejuvenation facial and scalp massages, showing how these massages helped relieve tension, smoothed the fine lines, got rid of migraines, and tightened the skin.  Suddenly, her schedule was full again. This was a “want” not a “need” for the women who used massages.  Our client made more money, since she charged close to initial price for half the time the facial massage took.   The perceived need for beauty was higher for these clients than the perceived need for health.  Rejuvenation massage was a “must have”, in the same category with expensive creams/aesthetic dermatology/ high end facials.

We help clients uncover stories of product/ service usability.  Tapping into your client story may be a life saver for your business.

Here’s an example of what we do.  Take this SHORT QUIZ and find out if your style is that of a Collaborator, Pragmatic or Independent in business.  This is an example of a survey that we design for clients to help them understand their audience and to help them learn the “magic” that helps their business grow!.

Here’s to your Liftoff!!

LiftOff! What is your story?

Every business, every consultancy, every practice has a story.  Do you know yours? And do you know how your story impacts other people?   It’s from that story that the vision for the business grows and develops.  Inside your story lies the greatest power you have to attract clients and to solve their problems. But how will they find you, if you don’t tell them how to distinguish you from competitors, how you can help them—and where they can find you?

What is the focus of the LiftOff Program?

  • We look at the marketplace for possibilities in your space, locally or globally, and uncover a unique sweet- spot for your business
  • We define your ideal clients and strategies to target them
  • We investigate whether your story, your offerings, your company name and the “pitch” you lead with are aligned with your goals and vision
  • We delve deeper into your brand—the core identity of your business—through archetypal research. What sort of Archetype (or persona) might your business be (a caregiver, a lover, a rebel, a sage, a magician)?
  • We realign the business vision with the possibilities you have uncovered during our work so that you become positioned for success

Why the Need for a LiftOff?

In the past decade, I have worked with a lot of very talented people, clients who went on to create businesses that have offered great value to others and that have brought my clients an abundance of work, money and free time, as well as it offered them an outlet for their creative gifts and self-expression.

Each of these clients initially experienced the agony of not being able to express succinctly what their business was about and how they were unique. Excited as they were about their businesses, they did not know how to share their products or services in innovative ways.  They did not know what steps to take to make a successful launch.  They did not know how to identify their tribe (the people who love their particular brand), how to position themselves in a competitive market, or how to attract better clients.

I helped my clients to conceptualize best ways to start, to position their business, to attract clients and to understand why the name, the tag line, a short pitch to prospects and the vision for their business were absolutely essential to their success.

And these clients aren’t unique. Over the years, I have come to realize just how essential and difficult this first conceptual stage is for most people—and how rarely clients go through this process intentionally.

If you would like to assess where you are in the process of launching or growing a business/practice/program, send me a note and I will email you a suggestion to help you become more successful. Click here:  Do you need a LiftOff?!

What is the LiftOff Program?

The LiftOff Program!

You can compare this program with choosing the “right” seeds for the garden you wish to design and enjoy in the future.  The seeds of a successful business are:

1) Conceptualize—create an authentic identity that aligns your gifts with your offerings and with the right need in the market

2) Communicatelearn to express this identity concisely in an engaging manner to attract clients

3) Create – develop a clear vision and action plan

The solopreneur, freelancer or small business owners who choose the right “seeds” build brands that attract and engage their clients over the long term.

What kinds of clients seek a LiftOff?

  • “Birthing” Clients— I work with clients who have an idea to launch,  who are ready to jump in and create a life of service, joy and abundance  but are now sure where and how to begin
  • “Transformation” Clients— I work with clients who have taken the first step and have launched their business and who are wondering why they can’t attract more clients

To help clients at these important junctures—the birthing point and the transformation point–I have created a straightforward, short-term program called the LiftOff!

Why choose the LiftOff! Program?

  • It’s a short, efficient and results-oriented process that gives you the best start if you are ready to launch your practice/ business/ program but are unsure of the next steps
  • It revitalizes your business and helps you attract better clients
  • It helps you uncover your authentic story and your business identity so that you can begin to convert prospects into clients with ease
  • It helps you offer unique value by understanding your market better—and by exploring possible business models that might fit your business identity best
  • It makes it easier for you to choose the best online and offline strategies to skyrocket your business. Once you know your business identity you understand what model to pursue to monetize it and what specific clients you want to attract. You will know who to target!

What results can you expect?

  • You will understand your sweet-spot on the market
  • You will discover innovative ways to offer your products or services
  • You will understand your clients
  • You will learn to communicate what you and your business are about, by telling authentic stories that draw your tribe around your values
  • You will discover the process to convert prospects into clients

How long does it take from sign-on to final delivery?

We will have three sessions of 1-2 hours each by Skype. At the end our work together, you will receive a written document presenting you with the following:

  • Your brand analysis (archetype and identity) that tells you the best way to position your business and how to communicate what your business offers so that you create revenue
  • Your tag line, aligned to your name and identity
  • Your short pitch to prospects
  • A strategy to acquire your first client
  • A strategy to attract the best clients for you
  • A one page step by step guide to your launch

If you would like to assess where you are in the process of launching or growing a business/practice/program, send me a note and I will email you a suggestion to help you become more successful. Click here:  Do you need a LiftOff?!

LiftOff! Launch or Revitalize your Business!

Why the Need for a LiftOff?

In the past decade, I have worked with a lot of very talented people, clients who went on to create businesses that have offered great value to others and that have brought my clients an abundance of work, money and free time, as well as it offered them an outlet for their creative gifts and self-expression.

Each of these clients initially experienced the agony of not being able to express succinctly what their business was about and how they were unique. Excited as they were about their businesses, they did not know how to share their products or services in innovative ways.  They did not know what steps to take to make a successful launch.  They did not know how to identify their tribe (the people who love their particular brand), how to position themselves in a competitive market, or how to attract better clients.

I helped my clients to conceptualize best ways to start, to position their business, to attract clients and to understand why the name, the tag line, a short pitch to prospects and the vision for their business were absolutely essential to their success.

And these clients aren’t unique. Over the years, I have come to realize just how essential and difficult this first conceptual stage is for most people—and how rarely clients go through this process intentionally.

An Authentic Identity is essential for a LiftOff!

Every business, every consultancy, every practice has a story.  Do you know yours? And do you know how your story impacts other people?   It’s from that story that the vision for the business grows and develops.  Inside your story lies the greatest power you have to attract clients and to solve their problems. But how will they find you, if you don’t tell them how to distinguish you from competitors, how you can help them—and where they can find you?

What kinds of clients seek a LiftOff?

  • “Birthing” Clients— I work with clients who have an idea to launch,  who are ready to jump in and create a life of service, joy and abundance  but are now sure where and how to begin
  • “Transformation” Clients— I work with clients who have taken the first step and have launched their business and who are wondering why they can’t attract more clients

To help clients at these important junctures—the birthing point and the transformation point–I have created a straightforward, short-term program called the LiftOff!

If you would like to assess where you are in the process of launching or growing a business/practice/program, send me a note and I will email you a suggestion to help you become more successful. Click here:  Do you need a LiftOff?!

For more information, see the LiftOff page!  Contact me with questions!