ligiabuzan.com Blog

About

Business is art: the art of envisioning best possibilities; the art of building and running sustainable companies; the art of leading by example; the art of serving others.

I help clients design and implement road maps to support their strategic goals: to assess viability of business models, develop revenue models, increase sales, or adopt innovation. I am passionate about creating the best experience for my clients. In the end, the purpose of my work is to promote excellence—doing that is one of the greatest feelings there are.

To help clients excel and perform exceptionally well, I bring an interdisciplinary approach, that I have developed from my experience in sales, strategy consulting, market research, social media and customer best practices.

If a client hires me to help increase sales, for instance, I do a quick check of all the other “processes”: health of the brand, market opportunity, marketing processes (“how” do we communicate and to whom, is our audience right for the product/brand), customer service practices, internal reporting, etc.  All these processes are interrelated and if one or several lag, they may affect the end result: running the business efficiently. I constantly research new trends and innovation in my work.

Over the years, I held positions as director of sales, business development (NPI, Inc Pharmaceuticals) and Director, HealthCare Practice (Fuld & Company). I have started Buzan Consulting in 2007 to work with entrepreneurs and small businesses that wanted to grow, increase revenue, create new products and develop strong business models.

In the process of facilitating creative strategy sessions for different teams, and while hearing the same issues again and again, one day epiphany hit: what if we would educate young entrepreneurs to think strategically and to work cooperatively? What if we started training young entrepreneurs the same way we train athletes and musicians? Would this solve some of the issues of today’s society– unemployment among them?

In 2010, I started KidzBusiness to facilitate entrepreneurship for teens and to teach them the art of being ”young detectives in search of money- making- opportunities” , perseverance, creative thinking, and other essential life skills.

I have received a Masters degree in International Relations (1997), and a Ph.D. in Politics and Communication (2002) from The University Professors’ Program at Boston University. Exceptional teachers provided me with tools to assess every challenge and situation strategically, to understand how different economic and political systems interact and where to look for solutions. Every challenge offers potential for greatness.

Contact: ligia at ligiabuzan dot com